Presentation Videos

Day 1

Opening Address by Guest-of-Honour
Opening Ceremony
Plenary Session 1: Keynote Speech: The Current Financial Crisis – Opportunity for the IP Landscape

Plenary Session 2:
Keynote Speech: Businesses in the Global IP Ecosystem: Initiatives to Foster Innovation

1. Patent Prosecution Today - From Application to Grant
2. Patent Trolls – Good or Evil?

Concurrent Session 2: Badges of Honour? - Trade Marks for Businesses in the Internet Age

1. Valuing, Leveraging and Defending Brands - An Expert's Business Perspective on Brand Management
   
2. Seeing Double - The Challenges of Trade Mark Law on the Internet

Concurrent Session 3: Right Copy? – Copyright Issues for Businesses in the Media Sector

1. Web 2.0 and its Impact on Digital Copyright Business
   
2. Collective Management of Rights in the Online Environment
   

Day 2

Plenary Session 3:
Keynote Speech: IP Services for the Next Century – An Opportunity for Businesses?

Concurrent Session 4:
Successful Commercialisation Strategies and Models: Retail and F&B Industry

Concurrent Session 5:
Successful Commercialisation Strategies and Models: Education and Media Services

Concurrent Session 6:
Successful Commercialisation Strategies and Models: IT/Engineering Services Industry

Session 7: Monetizing Intellectual Property

1. IP – An Increasingly Important Asset Class
2. IP Financing – The new Elixir?

Session 8: IP Management

1. Dynamic Portfolio Management Strategies for Today’s Businesses
2. IP Licensing Due Diligence That Creates Value

Session 9: IP in the Age of Open Source and Open Innovation

1. Balancing IP Protection and Open Innovation
2. Patent Commons – A possible platform for business leverage?

Session 10:
Roundtable Discussion – Businesses and IP in 2015: Inseparable friends or distant bedfellows?