Day 1
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30 July 2009 (Thursday)
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| Time |
Programme |
| 8.30am |
Registration |
| 9.00am |
Welcome and Opening Address
Guest-of-Honour
Assoc. Prof. Ho Peng Kee, Senior Minister of State for Law and Home Affairs |
| 9.15am |
Plenary Session 1
Keynote Speech: The Current Financial Crisis – Opportunity for the IP Landscape?
Will internal financing demands reduce the appetite of companies to invest in IP in the current financial climate? Will the emerging optimism of IP as an attractive asset class for financiers diminish?
This session seeks to explore the following issues:
- Impact of the financial crisis on the value of IP
- Impact of the financial crisis on the market for IP Exploitations
- Liquidity of IP
- Business models and strategies
Moderator: Mr Ian Fletcher, Chief Executive, The UK Intellectual Property Office
Keynote Speakers:
Dr Francis Gurry, Director General, World Intellectual Property Organisation (WIPO)
Mr Hisamitsu Arai, President & CEO, Tokyo Small and Medium Business Investment & Consultation Co. Ltd |
| 10.30am |
Morning Tea |
| 11.00am |
Plenary Session 2
Keynote Speech: Businesses in the Global IP Ecosystem: Initiatives to Foster Innovation
There is a clear need for economies to relook their guidance policy for businesses and development strategies in line with the new requirements of operating in today’s volatile marketplace, while maintaining the underlying vision of building economies into first-class environments for business growth and development.
This session explores the following issues:
- Why and how IP may serve as an emerging platform in the business sector?
- How the government’s business guidance policy on Intellectual Property may evolve in the future?
- What are the business directions in light of evolving IP models and regional trade developments?
- How to leverage on treaties/FTAs for effective commercialization of IP for businesses?
Moderator: Ms Susan Anthony, Attorney-Advisor, Office of Intellectual Property Policy and Enforcement (OIPPE), United States Patent and Trademark Office (USPTO)
Keynote Speakers:
Prof Dr Joseph Straus, Emeritus Scientific Member, Max Planck Institute for Intellectual Property, Competition and Tax Law, Munich
Mr Stephen Selby, Director of Intellectual Property, Intellectual Property Department, The Government of the Hong Kong Special Administrative Region |
| 12.30pm |
Networking Lunch *
Share your thoughts with like-minded people on IP issues at this session for close-up networking with eminent IP professionals and practitioners. |
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Concurrent Session 3 :
Right Copy?-
Copyright Issues for the Business in the Media Sector |
2.00pm |
Patent Prosecution Today -
From Application to Grant
- Putting the latest changes to patent law into perspective
- Attempts of harmonization policies to address patent issues
- Patent strategy and business considerations
|
Valuing, Leveraging and Defending Brands -
An Expert's Business Perspective on Brand Management
- Challenges in brand strategy formulation
- Managing brands in a globalised economy
- Legal issues in managing a global brands portfolio
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Web 2.0 and its Impact on Digital Copyright Business
- Host Site protection against uploading of copyright infringing materials by users
- Restricting dissemination of infringing materials on Web 2.0 websites
- Is the current Copyright Law adequate to protect digital copyright business in the Web 2.0 world?
|
| 3.45pm |
Afternoon Tea |
| 4pm |
Patent Trolls – Good or Evil?
- Opportunities and threats to businesses: Current cases involving patent trolls
- Legal, Business or Technological strategies
- Advantages and disadvantages of these strategies
|
Seeing Double -
The Challenges of Trade Mark Law on the Internet
- Trade marks on the internet – Who is in-charge?
- Domain Name system vs Rights of trade mark owners
- The way forward - Internationalizing trade mark law
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Collective Management of Rights in the Online Environment
- Organizing cross-border licensing of rights in the online environment
- Positioning for a community wide license?
- Technology in support of collective management of Rights
|
| 5.30pm |
End of Day 1 |
| 7.00pm |
Gala Dinner |
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Day 2 |
31 July 2009 (Friday) |
| Time
| Sessions |
8.30am |
Registration |
9.00am |
Plenary Session 3
Keynote Speech: IP Services for the Next Century – An Opportunity for Businesses?
The IP Ecosystem is evolving rapidly. Innovative IP services are introduced to protect and exploit IP. How should businesses approach these new services? Are these new services only for the big companies?
This session explores the following issues:
- Relevance of the evolving IP services industry to businesses in hard times
- Establishing and incentivising IP services to meet business needs in a cost –effective manner
- Policies to encourage growth of IP services
- Regulation of IP Services – Professional Standards & Ethics
Moderator: Mr Philip Noonan, Director- General, IP Australia
Keynote Speakers:
Mr James Kelly, Global Head of Business Development, Invention Development Fund, Intellectual Ventures
Mr Brad Huther, President & CEO, International Intellectual Property Institute (IIPI), Washington |
10.00am |
Morning Tea |
10.30am |
Concurrent Session 4:
Retail and F&B Industry |
Concurrent Session 5:
Education and Media Services |
Concurrent Session 6:
IT/ Engineering Services Industry |
12.15pm |
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Concurrent Session 7:
Monetizing Intellectual Property |
Concurrent Session 8:
IP Management |
Concurrent Session 9:
IP in the Age of Open Source and Open Innovation |
1.45pm |
IP – An Increasingly Important Asset Class
- Pros & cons of using IP to back monetization
- Is valuation for securitization different?
- Are all forms of IP suitable for monetization?
|
Dynamic Portfolio Management Strategies for Today’s Businesses
- A balanced portfolio management strategy - Legal, Business and Technology priorities
- Forecasting future trends and adapting accordingly
- Building competitive advantage through IP Rights
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Balancing IP Protection and Open Innovation
- IP Protection an obstacle for Open Innovation?
- Balancing the needs of competitiveness with cooperation
- IP Protection and industrial standards
|
3.15pm |
Afternoon Tea
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3.30pm |
IP Financing - The New Elixir?
- The attractions of IP Financing
- IP Financing Options
- Using IP Assets to finance growing Enterprises
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IP Licensing Due Diligence that Creates Value
- What to look for when presented with a licensing opportunity?
- Evaluating potential risks associated with the licensee and their business
- Aligning licensing with overall corporate strategy
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Patent Commons - A Possible Platform for Business Leverage?
- Navigating the Patent Commons – Types of Commitments by Contributors
- Opportunities in Open Software and Open Standards
- Protecting Open Software and Open Standards through Patent Commons
|
| 5.15pm |
Session 10:
Roundtable Discussion – Businesses and IP in 2015: Inseparable friends or distant bedfellows?
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This final session looks at IP alongside regional trade developments, global financial issues and government policies, which may affect the success of businesses in the future. It will focus on some of the world’s most important regions, including:
- The North American landscape in five years’ time
- The Latin American landscape in five years’ time
- The East Asian landscape in five years’ time
- The ASEAN landscape in five years’ time
Moderator: Ambassador Ong Keng Yong, Ambassador-at-Large, Ministry of Foreign Affairs, Singapore
Speakers:
Mr Tian Lipu, Commissioner, State Intellectual Property Office (SIPO), China
Mr Adrian Cristobal, Director General, Intellectual Property Office of Philippines
Mr Jorge Amigo, Director General, Mexican Institute of Industrial Property
Ms Mary Carman, Commissioner of Patents, Registrar of Trade-marks and Chief Executive Officer, Canadian Intellectual Property Office
Panel dialogue
Moderator & All Speakers |
| 6.45pm |
End of Day 2 |
