Session 8: IP Management

To derive maximum benefit from IP assets in terms of revenue, reputation and market share, it is crucial to have dynamic portfolio management strategies and robust systems in place.

Dynamic Portfolio Management Strategies for Today’s Businesses
Moderator: Dr. Kajit Sukhum, Assistant Director-General, Department of Intellectual Property, Thailand

Speakers:
Dr Ian Heath, Managing Consultant, FIRST THOUGHTS (Former Director-General, IP Australia)
Mr Horacio Gutiérrez, Vice President & Deputy General Counsel, Intellectual Property & Licensing, Microsoft

Panel dialogue
Moderator & All Speakers

IP Licensing Due Diligence That Creates Value
Moderator: Mr Jeffrey Chan, Deputy Solicitor-General, Attorney General’s Chambers, Singapore

Speakers:
Mr Adam Liberman, President, Licensing Executive Society International (LESI)
Dr Andrew Serafini, Partner, Fenwick & West LLP

Panel dialogue
Moderator & All Speakers