Concurrent Session 5: Successful commercialisation strategies and models
This sharing session on best practices with companies in the Asia Pacific Region seeks to explore the role of IP in improving enterprise profitability through the strategic exploitation of IP in specific industry sectors.

Education and Media Services
Moderator: Mr Tran Viet Hung, Director-General, National Office of Intellectual Property of Vietnam

Speakers:
Financial Consultant /Expert – Dr Royce Yuen, Chairman, The Association of Accredited Advertising Agencies of Hong Kong 
Government Official/Legal – Ms Joyce Tan, Managing Director, Joyce A. Tan & Partners
Industry – Ms Donna Lee, Founder & CEO, Kindergolf

Panel dialogue
Moderator & All Speakers