Concurrent Session 2: Badges of Honour? - Trade Marks for Businesses in the Internet Age

In today’s Internet Age, brand management has moved to an international level. How can businesses leverage on this new opportunity? Is current Trademark Law sufficiently equipped to operate in this new level of globalization? Is there a need for an International Trademark Law? This session seeks to explore brand management in a global context and the unique challenges that the internet poses to trade mark owners.

Valuing, Leveraging and Defending Brands - An Expert’s Business Perspective on Brand Management
Moderator: Dr. Miklós Bendzsel, President, Hungarian Patent Office

Speakers:
Ms lvy Phuong Tran, Vice General Director, Saigon Cosmetics Corporation, Vietnam
Mr Owen Malone, Intellectual Property Director, Fosters Group Ltd

Panel dialogue
Moderator & All Speakers

Seeing Double – The Challenges of Trade Mark Law on the Internet
Moderator: Dr Jorge de Paula Costa Avila, President, National Institute of Industrial Property, Brazil

Speaker(s):
Ms Rhonda Steele, Senior MPM/Marketing Properties Manager - Asia Pacific
Mars Incorporated Legal Department, (Former President, International Trademark Association (INTA))
Ms Janna Lam, CEO and Co-Founder, IP Mirror